On call with Stolen Girlfriends Club

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Surfer, artist, designer, business owner, there are many ways to introduce Marc Moore. But he’s best known as the founder and creative director of one of New
Zealand’s most popular fashion labels, Stolen Girlfriends Club.

Marc kindly invited Vodafone to his Grey Lynn boutique to talk about his business.

The beginning
How did you get started in the fashion industry?

“I was your stereotypical Raglan surfer dude until I injured my back snowboarding. I was searching for a new focus and Mum suggested art, I thought I’m going to have a big exhibition, I’ll do a one-night art party.” Marc tells us.

“I was dating a girl in Auckland her ex was not a good guy, so that was the inspiration for my art collection it was Stolen Girlfriends Club, the idea of guys and girls who would steal girls away from bad relationships and partners then treat them really well” Marc says.

The success of the show inspired Marc to enter the fashion industry. He saw a gap in the market for Kiwis who wanted to wear more adventurous clothing rather than the conservative surf clothing culture he had come from.

How have things changed in your industry over the years?

“Social media has changed this industry so much” Marc says.

“We can’t even feature stuff we’re developing now when we’re shooting a look book before showing the wholesalers because our customers will want it now, and if you tell them it’s not out for 3 months due to production, they’ll be like what? And get a little bit angry.” he explains.

Even though social media has accelerated the pace of fashion industry it’s not all bad, Marc often uses social media on his phone to communicate with suppliers overseas.

“A quick Instagram DM from my phone works really well when I need an instant response. I think DMing is more dependable than an email” Marc says.

Marc also uses direct messaging to collaborate with other creatives.

“There’s a guy that I do a lot of creative work with using DM. We send photos to each other, share ideas, ask questions and bounce stuff around.” Marc explains.

Mobile technology
Aside from social media how do you utilise mobile technology?

“I’m a big fan of Vodafone’s $7 daily roaming when traveling overseas, after a rather costly episode in Denmark when I wasn’t using their daily roaming, whoops you’ve left you roaming on and in your in Copenhagen, $2400! I was just watching the surfing.” Marc exclaims.

What advice would you offer to other small business owners?

“It’s important to try to keep a balance between creativity and business operations, you’ve got to dream as big as you can as crazy as you can to stay relevant, but to be a successful business partner you do have to be good at that reality stuff, price point, margin, and its hard being in those two worlds.” he says.

While technology is important in business Marc believes that real face to face time is important.

“You’ve got to turn up, show your suppliers you care, it goes a long way.” he adds.

Stolen Girlfriends Club has been a Vodafone customer since their inception in 2005.

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