Skip to content

On call with Stolen Girlfriends Club

On call with Stolen Girlfriends Club


Surfer, artist, designer, business owner, there are many ways to introduce Marc Moore. But he’s best known as the founder and creative director of one of New
Zealand’s most popular fashion labels, Stolen Girlfriends Club.

Marc kindly invited Vodafone to his Grey Lynn boutique to talk about his business.

The beginning
How did you get started in the fashion industry?

“I was your stereotypical Raglan surfer dude until I injured my back snowboarding. I was searching for a new focus and Mum suggested art, I thought I’m going to have a big exhibition, I’ll do a one-night art party.” Marc tells us.

“I was dating a girl in Auckland her ex was not a good guy, so that was the inspiration for my art collection it was Stolen Girlfriends Club, the idea of guys and girls who would steal girls away from bad relationships and partners then treat them really well” Marc says.

The success of the show inspired Marc to enter the fashion industry. He saw a gap in the market for Kiwis who wanted to wear more adventurous clothing rather than the conservative surf clothing culture he had come from.

How have things changed in your industry over the years?

“Social media has changed this industry so much” Marc says.

“We can’t even feature stuff we’re developing now when we’re shooting a look book before showing the wholesalers because our customers will want it now, and if you tell them it’s not out for 3 months due to production, they’ll be like what? And get a little bit angry.” he explains.

Even though social media has accelerated the pace of fashion industry it’s not all bad, Marc often uses social media on his phone to communicate with suppliers overseas.

“A quick Instagram DM from my phone works really well when I need an instant response. I think DMing is more dependable than an email” Marc says.

Marc also uses direct messaging to collaborate with other creatives.

“There’s a guy that I do a lot of creative work with using DM. We send photos to each other, share ideas, ask questions and bounce stuff around.” Marc explains.

Mobile technology
Aside from social media how do you utilise mobile technology?

“I’m a big fan of Vodafone’s $7 daily roaming when traveling overseas, after a rather costly episode in Denmark when I wasn’t using their daily roaming, whoops you’ve left you roaming on and in your in Copenhagen, $2400! I was just watching the surfing.” Marc exclaims.

What advice would you offer to other small business owners?

“It’s important to try to keep a balance between creativity and business operations, you’ve got to dream as big as you can as crazy as you can to stay relevant, but to be a successful business partner you do have to be good at that reality stuff, price point, margin, and its hard being in those two worlds.” he says.

While technology is important in business Marc believes that real face to face time is important.

“You’ve got to turn up, show your suppliers you care, it goes a long way.” he adds.


Stolen Girlfriends Club has been a Vodafone customer since their inception in 2005.

Get the latest insights straight to your inbox

Keep up with the latest insights, tech trends, offers and events
main_icn_24_7_support 360-view 4g main_icn_Accessories main_icn_Add_or_Plus main_icn_Apps arrow-left arrow-right market_icn_Battery bill-or-report-mid block blog-hi-dark broadband-device-hi-dark broadband-mid broadband-device business calendar market_icn_Minutes main_icn_Camera main_icn_Chat cherries-points main_icn_Chevron_down main_icn_Chevron_left main_icn_Chevron_right main_icn_Chevron_up clock-hi-dark main_icn_Clock_or_Timed main_icn_Close community-or-foundation-mid main_icn_Community_or_Foundation connectivity converged-proposition customer-care dashboard-hi dashboard-mid main_icn_Dashboard data-mid market_icn_Data_Sharing market_icn_Deals main_icn_Delete delivery main_icn_Dislike document-mid main_icn_Download main_icn_Edit entertainment-hi-dark error-circle error-simple main_icn_Social_Facebook main_icn_Filter main_icn_Filter social-google-plus help-hi_1 help home-02-hi info-circle infographic-hi-dark country-or-international-hi-dark landline-or-call-mid main_icn_Landline_or_Call main_icn_Like market_icn_LinkedIn location-hi main_icn_Location mail-new-hi-dark mail-read-hi-dark mail-new market_icn_Screen_size main_icn_Menu market_icn_SMS mobile-broadband mobile-hi-dark mobile-mid main_icn_Mobile my-vodafone-mid main_icn_My_Vodafone network-signal-hi-dark network-signal-hi network-signal-mid main_icn_Network_signal offer-badge-percent market_icn_Offer_badge main_icn_Pause payg-hi-dark payg-hi payg-mid main_icn_PAYG social-paypal main_icn_Photos pie-chart play-hi-dark main_icn_Play_circle main_icn_Play_arrow main_icn_Add_or_Plus print main_icn_Privacy 0_rating 5_rating main_icn_Ratings record-hi-dark refresh main_icn_Bill_or_Report main_icn_Reports return-product roaming-hi-dark roaming-mid main_icn_Roaming search-hi-dark main_icn_Search security-hi-dark security-hi security-mid main_icn_Security settings-hi-dark settings-hi share shopping-trolley shopping sim-mid main_icn_SIM market_icn_SIM_Swap social-facebook social-google-plus social-linkedin social-twitter social-youtube main_icn_Student tail [Converted] text-mid main_icn_Text thumbs-hi-dark tick main_icn_Tick_simple top-up-hi-dark top-up-hi top-up-mid main_icn_Top_up tv-hi-dark main_icn_TV main_icn_Social_Twitter users main_icn_Viewed market_icn_Vodafone_store voice-of-vodafone-alerts-mid voice-of-vodafone-alerts warning-hi-dark warning-hi-dark warning weight white-paper-mid country-or-international-mid market_icn_Multinational social-youtube VF_Logo