It’s called ‘social media’ for a reason
While a great website is essential to any business, it’s no longer enough. Customers want to engage with their favourite cafes, bars and restaurants through social media. In fact, a recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand’s presence on social media.
Leveraging social media is an effective way to solicit endorsements, increase revenue per seat, build relationships, manage your reputation, attract customers, recruit employees, and get people talking about your business. But to really take advantage of the benefits and grow your digital presence, it’s crucial to join the conversation.