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Dominion Breweries is a Ready Business

DB Breweries is a Ready Business

DB Breweries is a Ready Business

Ready to deliver more beer without bottlenecks.

When your business involves keeping hundreds of restaurants, bars, liquor stores and supermarkets supplied with beer, you need to keep a lot of people happy.

If an order turns up with the wrong products – or even worse, if it turns up damaged – then you’ll need to put things right. Until recently, that involved a lot of paperwork and time-consuming conversations with the accounts department. But Vodafone helped DB Breweries turn a complex and error-prone process into something that goes down as smoothly as an ice-cold bottle of DB Export Gold.

Say “Cheers” to significant savings

DB Breweries is a name that’s synonymous with beer. From its award-winning brewery in Otahuhu, plus another three breweries and a cidery, it keeps New Zealand supplied with Tui, Monteith’s, Heineken and a host of other popular brands. Looking to trim costs and boost productivity, the company engaged Vodafone to overhaul its voice and data communications. The result was a system that enhanced the service DB Breweries provides to its customers. It also had the useful bonus of saving them hundreds of thousands of dollars per year.

What they did differently

A mobile app to replace credit notes. When damaged or incorrect orders were delivered, the old system required DB Breweries sales reps to write up credit notes and somehow ensure these were correctly entered in the system. Working with Smudge Apps, Vodafone helped create a smartphone app that sends credit note data direct to the Accounts system, so the customer’s account can be swiftly updated. Paperwork and mistakes are minimised.

Getting rid of costly, unnecessary infrastructure. Vodafone analysed the needs of all DB Breweries staff to see if traditional desk phones were still needed. Equipping staff with only the tools they needed, by allocating the right tools to the right job functions, meant eliminating hundreds of desk phones and fixed lines. DB Breweries was able to simplify infrastructure and the ongoing expense it represents.

Creating a smarter data network. Working in partnership with Kordia OnKor, Vodafone implemented a data network that enables the company to manage network traffic according to business need. For example, they can prioritise video conferencing for meetings held between DB’s various sites over employees’ general website access.

Bulk TXT messaging to keep everyone connected. Vodafone provided DB Breweries with MultiTXT, an easy-to-use system that provides bulk TXT messaging from Outlook or the Web for internal communications.

How we helped DB Breweries get ready for better business

  • Total savings from implementing Vodafone’s company-wide solution have been significant. It’s money that goes straight to DB’s bottom line.
  • The new credit note app for DB Breweries’ mobile sales force slashed time, minimised errors, improved customer satisfaction – and delivered payback within one month.
  • All staff are now equipped with the tools they need for their roles, eliminating layers of outdated IT and telephony infrastructure. For example, the company reduced its desk phone numbers by 75%.
  • Productivity is enhanced with a new WAN that provides increased visibility of usage and allows the company to manage traffic more effectively.


To find out how you can benefit from becoming a Ready Business contact your Account Manager or call 0508 249 777
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