Is your business ready for voice search?
Artificial Intelligence is becoming more and more important in our everyday lives, especially via our smart phones. Whether its social media, streaming services like Netflix or as a voice that responds to our question about the weather.
Virtual assistants like Siri, Alexa or Google Assistant are not new but they are constantly being updated, improved and used by more and more people every day. You may already use these at home, but have you thought about how they could enhance your work day or more importantly how they could gain you more business?
Hey Siri, how do I make my business more successful?
If only it was that easy. Apple’s Siri, Amazon’s Alexa or Google Assistant may not be able to solve the secret to business success quite yet, but there are ways they can help your business and productivity grow.
The most important thing to understand is that voice assistants are here to stay, so you need to make sure your brand gets heard, found and recommended. Although voice assistants seem all-knowing, they rely heavily on information they can find around the web about your business. So, you need to take ownership of your digital footprint.
Hey Google, how do I get my business recommended by voice assistants?
The first thing to do is to make sure that your company has a Google My Business profile and that its fully up to date with current information. This is really easy to set up and is completely free. Your profile can be updated by you at any time with new images, store hours, offers and more. It also helps you learn how customers are interacting with your business profile through the insights page.
Alexa, what else can I do to ensure my business is found?
These may seem obvious but make sure your company is on Google and Apple maps and the address is correct. Ensure your site is optimised for mobile as most voice searches are performed from a smartphone. Reviews and ratings on local sites help your company get noticed and enhance your local SEO, just make sure to respond to reviews (good or bad) in a timely manner.
Whether its Siri, Google Assistant, or Alexa, you want to make sure your business can be found and recommended by them. The use of voice assistance is only going to grow so it’s important to follow the steps above now to get a head start on your competitors.
*An earlier version of this article referred to Bing my Business, unfortunately this service is not yet available in New Zealand.
Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official view of Vodafone NZ. While Vodafone may make reference to a certain provider, product or service by its name, it does not constitute an endorsement. Vodafone excludes any and all liability or responsibility for any errors, inaccuracies, omissions, misleading or defamatory content.