Skip to content

Work smarter, not harder

Work smarter, not harder

The need to feed 9.6 billion people around the world by 2050 is an opportunity, but also a huge challenge for New Zealand’s farmers. As global demand increases and the availability of arable land decreases, there is additional pressure to work more sustainably while keeping a lid on costs. Fortunately, for farmers with an eye on the future, technology is now more accessible than ever – faster networks, greater connectivity and digital applications are changing agribusiness to ensure farmers are ready for the future.

It all starts with being connected, says Vodafone New Zealand’s Enterprise Director, Ken Tunnicliffe. “The roll out of the Rural Broadband Initiative lets rural businesses enjoy fast internet connectivity, opening up a range of possibilities for how they’re run, how they grow and how they keep customers happy.”

Vodafone delivers 3G services to almost 200,000 rural addresses across four million hectares of land, using 89 new and 264 upgraded cell sites. This enables businesses to improve farming output and manage farms more effectively. For rural households, this access to broadband and improved mobile coverage is helping to build stronger communities, create job opportunities and improve health and safety.

Better connectivity means farm managers can start working smarter. Tracking delivery fleets in transit, monitoring fertiliser application, testing the moisture level in soil and much more – all from their computer or smartphone.

Digital applications are mobilising agribusinesses across the value chain

Apps provide opportunities for farmers to save time and make quicker decisions. Technology has made it possible for farmers to gain real-time data across many areas of farming and consolidate this through a smartphone or computer, so they can make faster, better decisions.

“Wairarapa Moana uses the Vodafone network to establish their online farm management system, which automatically collects and displays data on milk production, soil tests, weather and water information, pasture cover readings and irrigation preset limits across their multiple farms. Farmers can access real-time data via smartphone and tablet, and receive text alerts to minimise workload and increase decision-making power,” says Tunnicliffe.

Machine-to-Machine (M2M) is making an impact

M2M solutions are transforming the way agribusiness operates. M2M is a set of technologies that lets multiple devices communicate without human input. That means you can get anytime/anywhere access to real-time data to identify problems as they occur and solve them remotely. It can centralise your controls, help increase efficiencies, improve safety and productivity.

Several forward-thinking New Zealand companies are seizing the opportunity to harvest data in the field. Precision Farming uses GPS and machine-to-machine (M2M) to make fertiliser use more efficient and environmentally sensitive.

  • WaterForce uses M2M technology to measure soil moisture and monitor water levels, and connects to SCADAfarm, which monitors the irrigation pumps.
  • Farm Angel uses M2M to improve farm safety by automatically notifying emergency services (with GPS co-ordinates) if your quad bike tips over.

Making the most of what you’ve got

There’s a wealth of data available to ensure better business outcomes and now technology has made it possible to harvest this data. From yield, herd health, pricing, weather, soil conditions, product performance, distribution, maintenance and more. Creating a data supply chain will help farmers manage margins, minimise risk and drive efficiencies.

Becoming a smart farm is more than just incorporating these technologies. Whether it’s operating more efficiently or keeping in touch with customers here or overseas, Vodafone can help you stay ahead of the game. Are you ready?

Find out more


main_icn_24_7_support 360-view 4g main_icn_Accessories main_icn_Add_or_Plus main_icn_Apps arrow-left arrow-right market_icn_Battery bill-or-report-mid block blog-hi-dark broadband-device-hi-dark broadband-mid broadband-device business calendar market_icn_Minutes main_icn_Camera main_icn_Chat cherries-points main_icn_Chevron_down main_icn_Chevron_left main_icn_Chevron_right main_icn_Chevron_up clock-hi-dark main_icn_Clock_or_Timed main_icn_Close community-or-foundation-mid main_icn_Community_or_Foundation connectivity converged-proposition customer-care dashboard-hi dashboard-mid main_icn_Dashboard data-mid market_icn_Data_Sharing market_icn_Deals main_icn_Delete delivery main_icn_Dislike document-mid main_icn_Download main_icn_Edit entertainment-hi-dark error-circle error-simple main_icn_Social_Facebook main_icn_Filter main_icn_Filter social-google-plus help-hi_1 help home-02-hi info-circle infographic-hi-dark country-or-international-hi-dark landline-or-call-mid main_icn_Landline_or_Call main_icn_Like market_icn_LinkedIn location-hi main_icn_Location mail-new-hi-dark mail-read-hi-dark mail-new market_icn_Screen_size main_icn_Menu market_icn_SMS mobile-broadband mobile-hi-dark mobile-mid main_icn_Mobile my-vodafone-mid main_icn_My_Vodafone network-signal-hi-dark network-signal-hi network-signal-mid main_icn_Network_signal offer-badge-percent market_icn_Offer_badge main_icn_Pause payg-hi-dark payg-hi payg-mid main_icn_PAYG social-paypal main_icn_Photos pie-chart play-hi-dark main_icn_Play_circle main_icn_Play_arrow main_icn_Add_or_Plus print main_icn_Privacy 0_rating 5_rating main_icn_Ratings record-hi-dark refresh main_icn_Bill_or_Report main_icn_Reports return-product roaming-hi-dark roaming-mid main_icn_Roaming search-hi-dark main_icn_Search security-hi-dark security-hi security-mid main_icn_Security settings-hi-dark settings-hi share shopping-trolley shopping sim-mid main_icn_SIM market_icn_SIM_Swap social-facebook social-google-plus social-linkedin social-twitter social-youtube main_icn_Student tail [Converted] text-mid main_icn_Text thumbs-hi-dark tick main_icn_Tick_simple top-up-hi-dark top-up-hi top-up-mid main_icn_Top_up tv-hi-dark main_icn_TV main_icn_Social_Twitter users main_icn_Viewed market_icn_Vodafone_store voice-of-vodafone-alerts-mid voice-of-vodafone-alerts warning-hi-dark warning-hi-dark warning weight white-paper-mid country-or-international-mid market_icn_Multinational social-youtube VF_Logo
Close dialog