5 ways a great brand story will accelerate the success of your business

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Contributed by Storytech

Your brand story is that clear elevator pitch that sums up your business in a way that anyone can easily understand and find compelling - whether they’re a customer, employee or business partner.

But beyond just creating clarity, a strong story can make every aspect of a business smoother and more effective. In this series we explore the 5 key ways a great brand story improves the fortune of any business.

1. A great story makes your sales activity work harder

Businesses with a strong brand story are much clearer about who they are, and the value they deliver. They pitch their offering with more confidence and customer-focus, which leads to more successful sales.

We interviewed leading sales consultant Mary Crampton about how story powers sales. Read the full article here.

2. With a great story you can charge a higher price

Consumers perceive the value of products to be higher when they understand the story of the brand behind them, allowing companies to charge more for the same product with a better story.

We’ve brought together the research into story and price - Read the full article here.

3. A great story helps you attract and retain the best staff

Businesses with a strong brand story find it easier to attract staff, make their salary budgets go further, and engage and hold on to their best people.

We interviewed Vanesha Din, Director of HR and recruitment advisory firm Sprout, about how story engages staff. Read the full article here.

4. A great story helps you successfully attract investment

Investors respond to companies with a clear story, allowing those companies to raise more money, faster with a higher valuation.

We interviewed Barnaby Marshall, Partner at Icehouse Ventures, about how story wins investors. Read the full article here.

5. A great story gets you better PR

A strong story elevates you above the crowd of businesses looking for exposure from journalists, making you more likely to get the PR your business deserves.

We interviewed Rebecca Stevenson, Stuff’s National Business Editor, about how better stories get better PR. Read the full article here.

With Storytech, getting to a great brand story for your business is easy. In just one day, for $500, you and your team can use our online platform to develop your story.

Want Storytech to help with your brand story, for free? FIVE lucky Vodafone Small-Medium Business customers will WIN a FREE Storytech online workshop, worth $500. To enter all you need to do is complete your details in the competition form below

Competition officially closed 17 August 2019. Competition open to existing Vodafone NZ small-medium business customers only. Winners will be chosen at random on 18 August 2019. Prize includes a free access code that enables winners to complete a Storytech online workshop for free. Entire prize is redeemed online and can used at any time/day that is convenient for the winner. See www.storytech.co.nz for more details.

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