Smart devices will enhance the shopping experience
Online reviews and price check apps have shifted the power away from retailers and put it into consumers’ hands. ‘Showrooming’ – where consumers browse in-store, then purchase online for less has become a major issue for retailers. However, it proves a point – it’s hard to beat the tactile nature of shopping. How can you retain your customers when they are in your store? “Blurring the digital and physical world of shopping will play to the strengths of both,” explains Ken Tunnicliffe, Enterprise Director, Vodafone New Zealand. “Savvy retailers will embrace smart devices, arming staff with the ability to assist shoppers when checking sizes, styles and availability or place orders online. Other technologies will further customise the consumer experience. Bluetooth Low Energy (BLE) can send special offers to a shopper’s device.” By enabling ‘then and there’ price matching and discounts, these technologies will help retailers reduce ‘showrooming’ and build customer loyalty.