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Lean Operations - Les Mills Case study of a Ready Business

Les Mills is a Ready Business

Les Mills is a Ready Business

Ready to take on the world while trimming the fat from its mobile roaming costs

Already a global leader in group fitness, Les Mills International has set itself the goal of becoming a billion-dollar business by 2020. That means adding more muscle in overseas markets while keeping its operations lean.

To meet this goal, the company works with 28 distributors that cover 100 countries around the world. With most of its business overseas, the management team spends a lot of time away from home. So how do they keep mobile calling and data costs from blowing out?

Saving 30% on mobile roaming costs

Previously, the company saw no alternative but to limit employees’ calls and data usage because of soaring bills. This saved money but left employees relying on unpredictable alternatives such as hotel WiFi. Worse still, a reluctance to use minutes and data overseas meant that people cut back on communication to customers and their teams back in New Zealand. Something had to give, so Les Mills International looked into the possibilities of Vodafone Daily Roaming. Within six months, the company saw its overseas roaming bill drop by almost a third.

What they did differently

Overseas roaming for just $5 a day. Daily Roaming lets Vodafone customers access the minutes and data on their New Zealand plan when they’re overseas. It’s a small price to pay for using your phone overseas the same way you’d use it at home.

Staying connected to the company. Les Mills International operates by the rule of thumb that 30% of its people are travelling 30% of the time. Acting like a truly global enterprise means making sure everyone is able to join in key decisions via teleconferences and mobile data. Daily Roaming makes everything affordable and easy.

Putting the squeeze on costs. Daily Roaming gives Les Mills International the ability to tightly control the cost of keeping everyone in touch. Just $5 a day lets a user access minutes, txts and data on their New Zealand plan. That way, they’re not faced with unpredictable call and data charges on overseas networks.

The globe’s the limit. Vodafone Daily Roaming covers 23 popular destinations that Kiwis regularly travel to, including Australia, the UK and the US.

How we helped Les Mills International get ready for better business

Vodafone created Daily Roaming to allow customers to use the minutes, txts and data from their New Zealand plans for just $5 a day.

If they use all the data in their plan it’s easy to purchase more through Flexi Data.

Vodafone Daily Roaming is available in most of the countries that Kiwis regularly visit, including Australia, the UK, USA, France, Germany, India and Italy.

The simplicity of Daily Roaming for just $5 a day liberates Les Mills International IT and accounts staff from micro-management of overseas call charges.

By enabling companies to control mobile phone and data costs, Daily Roaming empowers staff to work more productively on the road. No more searching for a WiFi hotspot or waiting until they get back to the hotel.

Vodafone Daily Roaming is available on all On Account mobile plans currently on sale (excluding Mobile Broadband) and to Red Sure Spend customers who request Daily Roaming when roaming in selected Daily Roaming countries. A daily fee applies for each day you make/ receive calls, send TXTs or use data in the Daily Roaming countries (valid until midnight NZ time), for up to 90 consecutive days. GST is charged at 0%.  Full terms and conditions apply.


To find out how you can benefit from becoming a Ready Business contact your Account Manager or call 0508 249 777
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