Vodafone New Zealand has an impact on a wide range of stakeholders. Our products, services and operations have an effect on our employees, our customers, our shareholders and broad cross-section of the community. These stakeholders are at the heart of our business and to operate responsibly we must ensure we understand their expectations of our behaviour and the impacts we are having on them.
We must also ensure we're effectively engaging all our stakeholders, including those who do not have a direct impact on our operations or those whose voices might otherwise not be heard. These stakeholders typically include organisations and individuals with an interest in the social and environmental impacts of our business.
We have many engagement channels for our stakeholders. We regularly survey customers and employees on their satisfaction with our performance. We have discussions with the Government on industry matters and briefings with investors on our financial performance.
Our Corporate Responsibility stakeholder engagement strategy is designed to complement these activities and provide a platform to engage those stakeholders omitted in the traditional engagement channels. We base our strategy on two principles:
Each year we conduct an online CR survey of our employees. Employees ranked a range of key issues on a 1-5 ascending scale in terms of importance and also how well they thought we were managing these issues. The employees said that our performance was weakest in managing public perception of health issues around mobile phone use and mobile phone sites. Our employees ranked us highest in our most visible programmes, TXT bullying, mobile recycling and mobiles and driving.