Being straight up with you and the community.
We value our relationship with our customers and the community, so we work hard to maintain their confidence and trust by addressing key challenges such as TXT bullying, mobiles and driving, access to adult content, and ensuring clear and honest marketing communications.
There's no room for competition or point-scoring when it comes to the safety and wellbeing of children and young people. We work closely with NetSafe (the Internet Safety Group), the Police, and Telecom to address TXT bullying. We have agreed a standard approach for handling complaints and have also sponsored the print and distribution of posters and brochures, offering advice and a help-line number for those affected.
When we launched our 3G network, we produced a parents' guide to mobiles with tips on secure and safe usage. It introduces the language of TXT and mobile chat rooms, and shows how 3G mobiles can access more powerful applications and browse the Internet.
High speed 3G creates the potential for services which may be inappropriate for younger customers. We led the development of the Mobile Content Code of Practice, which has been approved by the Telecommunications Carriers' Forum. The Code requires that access controls must be in place for age verification before restricted content can be sold.
Everyone involved in creating our advertising, direct marketing and point-of-sale material understand and adopt Vodafone's responsible marketing guidelines. These guidelines demand honest, truthful, decent and fair communications.
